{"id":3233,"date":"2022-08-17T12:22:00","date_gmt":"2022-08-17T12:22:00","guid":{"rendered":"https:\/\/www.vulvani.com\/luftig-leicht-und-recycelt-nachhaltige-unterwaesche-von-tukea\/"},"modified":"2022-11-02T17:08:22","modified_gmt":"2022-11-02T17:08:22","slug":"airy-light-and-recycled-tukeas-sustainable-underwear","status":"publish","type":"post","link":"https:\/\/www.vulvani.com\/en\/airy-light-and-recycled-tukeas-sustainable-underwear\/","title":{"rendered":"Airy, light, and recycled &#8211; TUKEA&#8217;s sustainable underwear"},"content":{"rendered":"<p>Have you ever wanted to know how to find the right bra for you? No problem, Juliane and Louise from TUKEA will tell you! In an interview, they tell us about their start-up TUKEA for sustainable underwear, why fair products are so important to them, and what body diversity and body literacy mean to&nbsp;them.<\/p><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Can you please briefly introduce yourselves and your start-up?<\/h3>\n\n<p>We are Juliane Bock and Louise Unger, the co-founders of&nbsp;<a href=\"https:\/\/www.tukea.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">TUKEA<\/a>. At TUKEA we make environmentally friendly and fair underwear for women* by women*. The underwear is wire-free, yet supportive, and without the granny look. We currently specialise in large sizes and therefore offer our bra up to cup size&nbsp;95J.<\/p>\n\n<h3 class=\"wp-block-heading\">What exactly does TUKEA mean and how did you come up with the idea for sustainable underwear?<\/h3>\n\n<p><br>We had the problem of finding sustainable underwear that fit our size. Not wanting to miss out on either aspect and very dissatisfied with what was available on the market, we decided to found&nbsp;<a href=\"https:\/\/www.tukea.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">TUKEA<\/a>. We want to produce in a&nbsp;fair and environmentally friendly way and at the same time create underwear that supports. It should also be able to support large sizes and&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/to-desire-and-sex-in-the-relationship-with-oh-my-fantasy\" target=\"_blank\" rel=\"noreferrer noopener\">be sexy<\/a>.<\/p>\n\n<p>That\u2019s why we decided on the name TUKEA.&nbsp;<a href=\"https:\/\/www.instagram.com\/tukea_official\/\" target=\"_blank\" rel=\"noreferrer noopener\">TUKEA<\/a>&nbsp;is Finnish and means something like \u201csupport, sustain\u201d. And that\u2019s exactly what we want to do, we want to support and sustain \u2013 starting with well-fitting underwear in which everyone can feel comfortable and&nbsp;sexy.<\/p><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres3-683x1024-1.jpg\" alt=\"\" class=\"wp-image-1313\" srcset=\"https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres3-683x1024-1.jpg 683w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres3-683x1024-1-416x624.jpg 416w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres3-683x1024-1-200x300.jpg 200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Photo Credits: Valeska Achenbach<\/figcaption><\/figure>\n\n<p><\/p><\/div><\/div><h3 class=\"wp-block-heading\">Sustainability at TUKEA \u2013 Where do your products come from and how are they produced?<\/h3><p>Our underwear is faily produced in a&nbsp;small family business in Bulgaria. We have already been able to see the working conditions for ourselves and are looking forward to the next visit, which we are planning during our production period.<\/p><p>We try to source our fabrics from Europe. It doesn\u2019t work yet with all materials (metal sliders and rings) but we manage it with our fabrics, rubbers, and labels. The choice of our materials depends very much on the characteristics it has to have to guarantee quality. However, we mainly look at environmentally friendly materials. Only if we absolutely can\u2019t find anything we can use, we resort to conventional materials for the time being. However, we continue to look for alternatives to use in the next collection. We want to become even more sustainable with each collection.<\/p><p>Unfortunately, the choice of sustainable materials is still limited at most retailers and often only available in very large quantities. This makes the search for materials very time-consuming. We expect this to improve as the demand for&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/zero-waste-menstruation-5-sustainable-menstrual-products\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable alternatives<\/a>&nbsp;increases.<\/p><h3 class=\"wp-block-heading\">Airy, light, and made from recycled fabrics \u2013 what makes your sustainable underwear so special?<\/h3><p>Several aspects come together for us. We don\u2019t want to use underwires, and we won\u2019t in the future. This also applies to preformed cups. There are many reasons for this, but the most important one is that breasts are allowed to be what they&nbsp;are.<\/p><p>What we want to offer instead is:<\/p><ul class=\"wp-block-list\"><li>Support without underwire!<\/li>\n\n<li>Fitting bras instead of wrong sizes including back discomfort!<\/li>\n\n<li>Sexiness instead of a&nbsp;granny look!<\/li>\n\n<li>Natural breast shape instead of minimising breasts with minimisers!<\/li>\n\n<li>Airiness instead of congested warmth!<\/li><\/ul><h3 class=\"wp-block-heading\">What is body literacy and what role does it play for&nbsp;TUKEA?<\/h3><p>We think body literacy is an important tool for feeling more comfortable. Even to find the right underwear. Because&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/yoga-for-your-cycle-lauras-journey\" target=\"_blank\" rel=\"noreferrer noopener\">if you can read and understand your body well<\/a>, you can already feel if the bra fits or the underwear pinches when you try it on, and not only after hours of wearing it and after the right of return has expired.<\/p><p>We are only now getting to know our bodies properly and would have liked&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/children-online-course-for-the-first-period\" target=\"_blank\" rel=\"noreferrer noopener\">to have had the feeling of body sensation as a&nbsp;child<\/a>.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres1-1024x683-1.jpg\" alt=\"\" class=\"wp-image-1314\" srcset=\"https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres1-1024x683-1.jpg 1024w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres1-1024x683-1-416x277.jpg 416w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres1-1024x683-1-300x200.jpg 300w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres1-1024x683-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><h3 class=\"wp-block-heading\">All breasts and body shapes are beautiful! \u2013 How do you fight for body diversity in the fashion industry?<\/h3><p>We did our last photo shoot exclusively with women* from our community and the retouching of the pictures was just light balancing and colour enhancement. And that\u2019s exactly how we want to continue and further expand the&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/why-are-we-using-the-term-menstruating-people\" target=\"_blank\" rel=\"noreferrer noopener\">diversity of our models<\/a>. We want to show women with whom our customers can identify. Neighbours, friends, siblings \u2026 just normal women*, because that\u2019s what we look like! And that\u2019s what we want to show. Naturalness in form, colour and, structure.<\/p><h3 class=\"wp-block-heading\">Why is good weight distribution in the right bra so important for&nbsp;me?<\/h3><p>If the bra fits correctly, the optimal weight distribution is such that about 80% of the weight of the breast is carried by the underbust band and only 20% by the straps.<\/p><p>So if your underbust band is too wide, you automatically carry more weight on your shoulders. The larger your chest, the more problematic this is. Unfavourable weight distribution can cause discomforts such as back and neck pain and painful cutting straps.<\/p><p>That is why it is soooo sooo important to see the underbust band separately from the cups! Because the underbust band is your support, your carrying aid, your chest width! The cup is your breast.<\/p><p>So always make sure that your underbust band does not pull up at the back. Because then it\u2019s too wide and your chest is almost exclusively supported by the straps on your shoulders.<\/p><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres2-683x1024-2.jpg\" alt=\"\" class=\"wp-image-1362\" srcset=\"https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres2-683x1024-2.jpg 683w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres2-683x1024-2-416x624.jpg 416w, https:\/\/www.vulvani.com\/wp-content\/uploads\/2022\/10\/Achenbach_Tukea_Shooting_highres2-683x1024-2-200x300.jpg 200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Photo Credits: Valeska Achenbach<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">How do I&nbsp;find the right bra for me? What are your&nbsp;tips?<\/h3>\n\n<p>There is&nbsp;<a href=\"https:\/\/www.tukea.de\/groesenberatung\/\" target=\"_blank\" rel=\"noreferrer noopener\">an order to finding the right bra<\/a>:<\/p>\n\n<ol class=\"wp-block-list\"><li>First, find out what your underbust size is. The underbust band needs to fit and is usually expressed by the number on most brands (e.g. 85 or 90). Always try on the bra on the widest hooks, as the material will give over time and you\u2019ll be able to enjoy your new bra for longer. We know: Measuring sucks. But it\u2019s the most effective way to find the right&nbsp;size.<\/li>\n\n<li>Second, comes your cup. We recommend using the scoop and swoop method (where you push your breast into the cup with your hand) to see if you\u2019ve found the right cup&nbsp;size.<\/li><\/ol>\n\n<p>These two steps are the nuts and bolts of bra shopping.<\/p>\n\n<p>If you still have trouble finding a&nbsp;good-fitting bra, you need to delve deeper into breast shape, bra shapes, nipple direction, and menstrual body shapes and variations yourself or get professional advice. We also give tips on this from time to time. So if you want to know more, feel free to drop by or contact&nbsp;us.<\/p><\/div><\/div><\/div><\/div><h3 class=\"wp-block-heading\">How sustainable underwear from TUKEA connects<\/h3><p>We love interacting with so many different women* that we connect with through our start-up. On the one hand, almost all women* have similar problems with their bras, on the other hand, all bodies are so different. We love this diversity and find all body shapes beautiful and hope that we can give our customers a&nbsp;good body feeling with our underwear.<\/p><hr class=\"wp-block-separator has-text-color has-vivid-green-cyan-color has-alpha-channel-opacity has-vivid-green-cyan-background-color has-background is-style-wide\"\/><p><strong>Note:<\/strong>&nbsp;This interview often refers to \u201cwomen\u201d. However, not all women have breasts, and&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/menstruation-around-the-world-periods-as-a-transman\" target=\"_blank\" rel=\"noreferrer noopener\">not all who have breasts identify as women<\/a>. Trans, non-binary or gender-neutral people can also have breasts. That is why at Vulvani when we talk about periods, we use the terms&nbsp;<a href=\"https:\/\/www.vulvani.com\/en\/why-are-we-using-the-term-menstruating-people\" target=\"_blank\" rel=\"noreferrer noopener\">menstruating people or menstruating persons<\/a>&nbsp;and do not talk about women or&nbsp;girls.<\/p><hr class=\"wp-block-separator has-text-color has-vivid-green-cyan-color has-alpha-channel-opacity has-vivid-green-cyan-background-color has-background is-style-wide\"\/>","protected":false},"excerpt":{"rendered":"<p>Sustainable underwear? The founders of TUKEA talk about fair labour conditions, body diversity and body literacy.<\/p>\n","protected":false},"author":25,"featured_media":2661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[61,62],"tags":[],"class_list":["post-3233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversity","category-society-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airy, light, and recycled - TUKEA&#039;s sustainable underwear - Vulvani<\/title>\n<meta name=\"description\" content=\"Nachhaltige Unterw\u00e4sche? 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